Musuem of Modern Art, NY
MoMA Design Store, SOHO
Destination Alessi Product Re-issue In-Store Exhibition
Store-front Window Presentation












Responsible for designing in-store visuals, window and merchandising concepts



While developing the exhibition, it was important to articulate Alessi's re-issued
product from the 1960's by creating an environment that drew a window to their
rich tradition.



Anthony Castro
castsodamus@gmail.com
1 646.942.2689