Museum of Modern Art, NY
MoMA Design Store, SOHO

In-store merchandising detail




It was all about Tokyo this year.
MUJI USA and Uniglo stores just landed in SOHO and the MoMA Design Stores
were months ahead in planning a product exhibition launch for new and fetching Design objects and tees and totes fresh from Japan.

Inspired by robot- era Gundum characters, the merchandise fixtures became a focal point for the presentations. Its sparse colors on all white angled surfaces and graphic silhouette was tailor made for god merchandising .







Anthony Castro
castrodamus@gmail.com
1 646.942.2689