runs on the belief that work-related stress is best tolerated by people who commit to taking quick, recharging breaks throughout the day. It is the culmination of owner Nicolas Roncos quest to learn how different cultures fight fatigue and promote healthy living and wellness.
I teamed up with The Apartment THE APARTMENT
to create a window front identity that could only be viewed from the 13th floor sight of line from the surrounding midtown business.
Covered in vinyl adhesive each, window was wrapped with LED display that created a 24 hour light box.